César Díaz Rodríguez

Bringing ideas to life through intuitive and engaging designs, I mix creativity with technology (AI) to build user experiences that feel seamless and inspiring. I’m always exploring new innovations to keep my work fresh and impactful.

Experience

The Digital Embassy - UX/UI Designer

Adelaide, Australia

Aug 2021 to Sep 2024

I achieved the creation of new, user-centered solutions, enhancing digital experiences and bringing products to business goals. Measured by a 126% boost in new users and a 178% boost in mobile engagement in the last project created. Achieved through collaborating with cross-functional teams to develop strategic wireframes, interactive prototypes, and visual assets.

Other than that, I optimized the report and design proposal process to realize efficiency in providing tailored solutions. This resulted in an approximately 129% traffic increase to conversion destinations through the provision of client and business specification-conforming experience designs.

Bold Web Design Adelaide - Web Designer

Adelaide, Australia

Apr 2021 to
Jul 2021

Designed and developed 15+ custom WordPress websites and e-commerce stores, with an 80% client satisfaction rate, as per post-project reviews. This was done by customizing pre-existing themes and installing plugins to meet client-specific needs.

Reduced the development time by 40% by streamlining the process of choosing and customizing WordPress themes, completing projects within a one-week timeframe.

Enhanced website performance and end-user experience by installing and configuring critical plugins, like WooCommerce, to complete the project on time and beyond the client's expectations.

Freelance at Cediazlab - Founder & Designer UX/UI

Melbourne, Australia

Feb 2015 to Present

Founded and successfully operated a digital agency since 2020, growing the client base by approx 150% in 3 years.

Successfully designed, developed, and launched over 30 custom WordPress websites and e-commerce stores, achieving a 95% client satisfaction rate.

Implemented diverse marketing and sales techniques, including Google Ads, Meta Ads campaigns, email marketing, and content marketing, resulting in a 30% to 120% increase in revenue within the first year of operation.

Managed projects end-to-end, including developing business proposals, preparing quotes and estimates, generating invoices, and producing reports, ensuring efficient and effective project management and guaranteeing timely project delivery.

Studies

Master’s Degree in User Experience for the Design of Digital Products and Services

Madrid, Spain - 2024/25
At UDIT University of Design, Innovation and Technology.

Certificate IV and Diploma of Marketing and Comunication

Melbourne, Australia - 2017 to 2018
At Greenwich College

Bachelor degree of Graphic Designer

Bogotá, Colombia - 2009 to 2014
At University Escuela de Artes y Letras

Courses

Product Design (UX/UI) Course

Designerup.co - 2024

Software Skills

Figma
Maze
Notion App
Miro

Adobe Illustrator
Adobe Photoshop
Adobe Indesign

Wordpress
WooCommerce
CSS / HTML / JS

Google Tag Manager
Mailchimp
Google Analitycs

Languages

Spanish

English

Wanna work together?

Ce.

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